Rana Daggubati, who is distributing the upcoming film Neelira through his banner Spirit Media, recently spoke about his company’s distribution model. With Neelira being set for its release soon, the actor spoke about the strategy behind distributing films such as this, Sabar Bonda, and All We Imagine as Light.
Speaking to Galatta Plus, Rana said that his company finds out the target audience of the film they are backing and figures out a distribution model accordingly. For example, he revealed that Spirit Media had All We Imagine as Light released in theatres situated nearby hospitals because the film explores the relationship between two nurses and their love lives.
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